Wedding Gown Goes Green

New entry in the "is that really green?" marketing awards is bridal designer Hanna Hartnell of Santa Monica with her self-designed "sustainable wedding dress."

Today's press release reveals how Hartnell's new design, the Double Dare Gown, can be worn "many times" beyond wedding day and describes the gown not only as cost-effective but recyclable as well.

Turns out that the dress, priced at about $1200 (that's reasonable?) is reversible, with the lining being a different color of the same silk as the wedding side. Hartnell counts the choice of fabric as being earth friendly because she uses natural silk "that's not only sustainable, but processed by a clean technology."

Since the gown can be worn more than once, Hartnell is touting it as "reusable, recycled and reduced," although I think that last word may refer to the cost, not the manufacturing process.

Valley Business Carbon Footprint Seminar

Just found out that on Thursday, Mar. 12, the Valley Industry & Commerce Association (VICA) is hosting a workshop for small businesses titled Understanding Your Carbon Footprint: Opportunities in a Changing Climate.

Topics that will be covered include: greenhouse gas emissions accounting and reporting, public company reporting obligations, and how to create a marketing opportunity and gain value from the “greening” of your business.

Public relations consultant Cerrell Associates Inc. and law firm Fulbright & Jaworski L.L.P. will have experts presenting on these topics.

WHERE: VICA building at 5121 Van Nuys Blvd., Sherman Oaks
DATE: Thursday, March 12
TIME: 7:45 a.m. – 9:30 a.m.

The Mouse Plans Cleaner House

The Walt Disney Company has produced an impressive online report outlining its environmental goals over the next three to five years as part of its annual Corporate Responsibility report.

The interactive multimedia presentation is now available online at Included is information on the company’s comprehensive greenhouse gas inventory, its plans to reduce emissions, waste, electricity, fuel and water use and its other environmental impacts.

Burbank Recycled Water Policy

The City of Burbank has made the use of recycled water mandatory for large irrigated landscaped areas. All properties with 2,500 square feet of landscaping, or that use 50,000 gallons per year of water, and that have a recycled water main will be required to comply in order to continue to receive potable water service. The move should increase the amount of water recycled in the City to more than 1 billion gallons annually, said Joanne Fletcher, assistant general manager of Burbank Water and Power.

For additional information on the Recycled Water Use Policy, contact Mathew Elsner, Principal Civil Engineer at (818) 238-3500 or visit