Attention Online Green Marketers

In a jargon-laden press release, Westlake Village-based ValueClick Media unveiled a new Earth Day sponsorship package to "connect green marketers with environmentally conscious consumers through exclusive access to highly relevant content in the weeks and days leading up to Earth Day on April 22."

Can anyone decipher what this means: "The sponsorship includes a high percentage share of voice on a custom eco-friendly shopping micro-site within Become.com in the days leading up to Earth Day, including a featured merchant logo, product listings, center hero image and content integration."

Not being an eco-marketer, this is obviously not written for me, but even so, it seems to include a lot of nonsensical terminology. Translation anyone?